SWA #6

The two MAC ads I chose to compare and contrast was the 1984 Apple's Macintosh Commercial and the MAC love commercial. These ads are both very different not only in length but in the message they are trying to send. For instance the 1984 Apple Macintosh Commercial was trying to spread the word about this new type of computer and the new technology that it offers. The commercial used a lot of technology and insinuated that this computer will change the way technology will function in the future. If you watch this ad it comes across as MAC's being this incredible new invention that everyone needs to get to know. This ad appears to be an earlier ad and the MAC love ad seems to appear at a later time, after MAC's have already been introduced to the public and have become popular. The reason the MAC love ad is different is because it is not so much introducing the idea of a MAC but rather showing how the whole world has come to use MAC's. The way they used all different languages shows that not only people in th United States have come to love MAC's but that they are popular in all different places in the world. The earlier (1984) ad is more or less trying to get the word out about MAC's and inform people of what they are capable of and the MAC love ad is trying to advocate that most of the world has come to use MAC's and so if you aren't one of these people who loves a MAC you need to get one. Also both ads use different methods to grab attention. For instance the 1984 ad uses all types of crazy technology to grab the audiences attention while the MAC love one is short and to the point but leaves the viewer with an overall positive opinion of the ad due to the happy music and all the "i love you's" in different languages. These ad's reflect the time period they were made in by of course the 1984 ad trying to show how this MAC can change the future while the MAC love was obviously made after MAC's have already become popular.